Designer Ali Xeeshan does it yet again. He has launched another meaningful campaign to raise awareness about breast cancer with the title ‘Parday Main Parwah.’
Asma Nabeel, a breast-cancer survivor, modeled for the campaign. She got her photoshoot done while she was undergoing chemotherapy.
The duppatta is the real-show stopper of this campaign as it has the survivors words embroidered on it.
Asma Nabeel took to Instagram to talk about the campaign. She discussed how Pakistani women usually shy away and don’t talk about breast cancer. They suffer in silence and the taboo serves as a hindrance in accessing treatment. This fear ultimately results in late diagnosis and more deaths.
Xeeshan also took to social media to inform that all the proceeds from the sale of the dupatta will be going to the victims fighting breast cancer.
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