‘Kisaan Ki Beti’ program launched virtually to help start-ups from the rural areas by Punjab Women Development Department.
‘Kisaan Ki Beti’ Programme
The program was launched on the eve of Pakistan’s independence day, in a virtual ceremony. The program is in collaboration with Women Economic Development Initiative Punjab (WEDIP), Dukhtaran-e-Pakistan, Center of Security and Disaster Management (CSDM), Shaheed Javed Burki Institute of Public Policy (BIPP), Women Development Directorate (WDD), Community Development Foundation (CDF) and Agri Byt.
This program is specifically for the daughters of farmers to communicate and teach information and skills about business education programs related to enterprise development and also for the support of start-ups of such individuals.
The program’s sole purpose is to provide skills to the daughters of farmers and it was formally launched by the Provincial Minister for Women Development Department Ashifa Riaz Fatyana. The minister said that the program is to bridge the gap of knowledge and skills that will help in attaining ‘economic stability’ in rural areas of Punjab.
The target of this program is about 20 districts of Punjab and 1500 families. Such a program will help educate young girls in the rural areas to work and earn in a secure atmosphere. This platform will help women earn in four ways. These include: earning by vocational centers that are certified, selling the local brands as entrepreneurs, linking them with the markets (local), and providing a platform to online selling of items specifically the agro-based.
The core idea behind the initiative is to drive Sustainable Development Goals Agenda 2030 of empowering women of the rural areas by promoting the local selects brands.
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